Lithia, Florida – Virtamed, the medical training organisation that uses mixed reality simulators for minimally invasive diagnostic and therapeutic interventions has today announced the appointment of Craig Neita - new President and General Manager for North America.
Mr Neita has over two decades of experience in executive and leadership positions in both the medical technology and simulation industries. He has previously held senior positions at Johnson & Johnson and Jabil Healthcare and has a proven track record of growth-focused success. His latest position was as the Chief Executive Officer at Vascular Simulations, Inc. in New York where he delivered executive leadership for new product development initiatives and launches, advanced manufacturing business models, and helped to establish the company as a market leader in vascular simulation.
"We are delighted to welcome Craig as the new leader of our US subsidiary. We were looking for an individual who can take VirtaMed to a next level in the market and inspire internally and externally." said VirtaMed Co-CEO Raimundo Sierra. Co-CEO Stefan Tuchschmid adds: "Craig fits perfectly with our culture and his winning mindset and experience will be instrumental to guide VirtaMed through its continued expansion in the US market. We very much look forward to working with Craig."
“VirtaMed came to my attention as a leader in the simulation space and I was very attracted to the company and its leading-edge technologies. I was also very impressed with the team and motivated by the company’s mission to change and make history in the field of surgical education,” recalled Mr Neita, “My plan for VirtaMed it to make the best of its solid foundation as an industry leader and to contribute to its growth, particularly in the US market where it has done extremely well.”
Mr Neita has an MBA from Harvard Business School University, and a Master’s degree and Bachelor’s degree in Electrical Engineering from Northwestern University.
VirtaMed is the world leader in medical training using mixed reality simulators for minimally invasive diagnostic and therapeutic interventions in orthopedics, urology, ob/gyn and general surgery. Combining virtual reality graphics with original instruments and anatomic models for realistic tactile feedback, VirtaMed partners with medical societies, medical device companies and teaching institutions. For more information, visit www.virtamed.com. VirtaMed Inc. was established as a fully-owned subsidiary of VirtaMed AG in 2014 and provides all sales, business development, training, and service functions for the North American market.
