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Cryos International, a sperm and egg bank with U.S. operations based in Orlando, today announced it has launched a Spanish-language version of its website and blog. The news comes as the company reports a steady increase in inquiries from the Hispanic population across the U.S. over the last year, with approximately 25 percent of callers being bilingual and 15 percent preferring to discuss their options in Spanish.
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The new website and blog will offer Spanish-speaking customers educational articles and background on home insemination, donor sperm and eggs, and embryo creation.
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"As our sales volume grew over the past few years, we began to see a need to provide the basic information on our blog and website in Spanish," said Claus Christensen, Executive Vice President of Sales and Marketing. "The tools provide our many Spanish-speaking clients the knowledge needed to build a family with us. As we aim to better serve our Hispanic customer base, we'll continue to identify opportunities for this growing demographic to interact, learn, and purchase from us."
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The Spanish blog and website can be accessed at usa.cryosinternational.com by clicking the Spanish flag in the top right corner or by visiting usa-es.cryosinternational.com.