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Florida Hospital today announced it will soon be AdventHealth, part of a new consumer-centric, national brand based in Central Florida.
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As part of the brand announcement, the organization unveiled new initiatives that will transform health care, including the creation of the region's first comprehensive genomic health center.
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"Florida Hospital was built on a strong foundation, but it's time we turn from the past and take a leap into the future," said Florida Hospital President and CEO Daryl Tol. "We're creating a health care system that's easier to navigate, simpler to understand, more convenient, and -- most importantly -- focused on keeping people healthy."
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All of Adventist Health System's wholly owned hospitals and hundreds of care sites across the country, including the entire Florida Hospital network, will adopt the AdventHealth name effective Jan. 2. In Central Florida, this includes dozens of hospitals, Centra Care urgent centers, and Florida Hospital Medical Group practices.
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In September, a transition campaign featuring television and print ads will begin in various markets across the country. Changes to signage and visual elements at hospitals and other facilities are expected to take place in January when the AdventHealth name is fully adopted systemwide. Joint venture locations will not change as part of this rebrand.
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In preparation for the launch of a systemwide brand, the organization spent eight months focused on deploying consistent culture and service practices to solidify the consumer-centric approach that will inform every interaction and experience that patients have with caregivers and team members across all care settings.
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As part of the transition, Tol announced several new initiatives:
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Creation of the Center for Genomic Health: From disease prevention to diagnosis to treatment, genomics is the future of medicine. With genomic profiles, physicians and researchers are able to determine with unprecedented accuracy if someone is at risk for cancer, heart disease and other conditions. The foundational work for the new Center for Genomic Health will begin in 2019, and soon AdventHealth Orlando will provide comprehensive genomics testing, analysis, interpretation and genetic counseling services.
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Spiritual Wholeness Screening Outside the Hospital: More than 80 percent of Florida Hospital's patients are seen at physician practices, in labs, Centra Cares or other outpatient settings, and don't have access to spiritual services routinely provided in hospitals. To deepen the commitment to treating the whole person -- body, mind and spirit -- AdventHealth is launching a wholeness screening program in outpatient offices. Physicians are being trained how to address four core questions with their patients, such as, "Do you have a source of joy in your life?" and "Do you have someone who loves and cares for you?" If a spiritual, social or emotional need is identified, specially trained team members will respond accordingly and provide follow-up care and support.
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Making health one click away: AdventHealth will roll out new platforms for consumers to access their medical records, make appointments, easily pay bills, and have a virtual doctor's visit. Tools such as Apple Health Records are underway, and other virtual platforms will make health care as simple as calling for a ride or ordering a pair of shoes. To celebrate the new brand rollout in 2019, AdventHealth will make eCare free to all consumers during the month of January. Florida Hospital eCare allows patients to see a doctor or nurse practitioner via their smartphone or tablet, accessing care without ever having to leave home.
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"'Advent' signals the arrival of something of great significance. For us, it's a new way of caring for our community," Tol said. "We are steadfast in our innovation and research, building world-class clinical teams who deliver compassionate care, and bringing hope and healing to all our neighbors. We've talked a lot about the concept of 'someday.' Someday is today."
