Printer-friendly format

Welcome to a milestone issue of Orlando Medical News. That's right, we're one-year-old in June, but our parent company, Medical News, Inc. has had a presence in Florida for much longer.

Talks with Medical News CEO Mac Hardcastle about expanding into the Orlando and Tampa Bay markets started in early 2006. The decision to start publishing was made shortly thereafter, and the first issue rolled off the presses in June 2006.

But why move into Florida?

Medical News is an established publishing house in Nashville, Tenn., and now has 10 papers scattered throughout the South. Florida was a logical step southeast.

Nashville Medical News was the first, and the need for a publication that specialized in the business of healthcare was obvious. While Nashville may be known for country music, the real driver of the local economy in Middle Tennessee is healthcare.

The Medical News brand first expanded west into Memphis. From there, other markets were added in Knoxville and East Tennessee to complement markets in Alabama, Arkansas, Louisiana and Mississippi. The same year Medical News opened the Orlando and Tampa Bay markets, the publishing house also opened markets covering Arkansas and Charlotte, NC. Plans to start papers in Georgia and south Florida are also underway, while multiple cities in Texas are being evaluated.

Just like the need in Nashville, the reason for expansion around the South was obvious. Healthcare is big business everywhere.

With the kind of medical muscle omnipresent in the metro Orlando area, the business of healthcare coverage should be important, but, for the most part, is ignored in other publications.

More specifically, the focus of our coverage is how it impacts the providers, what it means to the physicians and decision makers at the healthcare facilities. Plus, we like to tell interesting stories, such as our signature Physician Spotlight profiles.

Because of our niche focus, Orlando Medical News quickly became known as Central Florida's most-read monthly medical publication.

We can do all of this because we have the support of advertisers in Central Florida. For them — the more than 200 companies who said yes — we give our thanks. They are the ones who pay the bills.



June 2007

Tags:

None

Do you know someone else who would like to see this?
Your Email:
Their Email:
Comment:	(Will be included with e-mail)