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Showing 1 articles from March 15, 2017.

Business/Technology

Physician, Brand Thyself -- Or Suffer the Dire Consequences
Physician, Brand Thyself -- Or Suffer the Dire Consequences

Of all the things that they forget to teach you in medical school, marketing is certainly one of them. And today, the dominance of social media and crowd-sourced ratings make it almost imperative that clinicians stay mindful of their reputation in the marketplace.

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